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Too much loading in an app can be really bad! For that reason, we've decide to avoid AJAX calls for some parts of it.
In our app, we pass the current category and the list of categories directly from the server, but not the list of products. Then, once the app bootstraps, we must make an AJAX call for the products.
In theory... we could just dump everything in our template and have the page load instantly... So... why don't we do that?